Samsung sales staff five-day training camp

Author: (Korean) Kim Yonghan
Publisher:
Publish Date: 2005-03-01
Features: This book was developed by Samsung Electronics based on its custom-tailored sales education program, requiring a total of five days for training. It is an educational program implemented for company dealers. The reason for making it public is to share the benefits it brings with other businesses and sales professionals. The main content of this book includes: First, sales methods should be adjusted according to changes in the market environment and customer needs. Second, sales should shift from a product-centric approach to a custom-tailored sales approach. Third, custom-tailored sales involve tailoring the sales process to the unique characteristics of each customer. Fourth, sales professionals should base their expertise on professional knowledge, understand customers, and become trusted consultants who can help them. Fifth, to cultivate a large number of outstanding sales professionals, companies should establish a support system for various educational programs and train their employees. Custom-tailored sales are not only suitable for sales points in various stores but also applicable to all customer-centric sales industries. Through this book, sales professionals will not learn outdated traditional sales methods but will master a systematic and effective custom-tailored sales approach, achieving the dual goal of satisfying customers and increasing sales. In the end, we hope this book will provide significant help to sales professionals, marketing managers, sales supervisors, and sales education leaders.