Blue Lion Financial Series - Very Marketing: Wahaha (China's Most Successful Practical Teaching Case)

Author: Wu Xiaobo Hu Hongwei
Publisher:
Publish Date: 2002-09-01
Features: We rarely see steady and humble success, and seldom discover simple, straightforward concepts. When it comes to Chinese marketing, we truly need a teaching case that time can prove. The book you are about to read is just such a rare case of survival. Very Marketing answers ten "extraordinary questions"—
□ Do you want your product to be available in every corner of the 9.6 million square kilometers?
□ Do you want every Chinese person to buy your product ten times on average each year?
□ Do you want to do long-term, mutually beneficial business with tens of thousands of small and medium-sized distributors?
□ If you only have 2,000 salespeople, can you achieve these goals?
□ Do you know the secrets of advertising in markets with diverse consumption patterns?
□ Have you mastered the laws for surviving in a competitive environment with weak credit?
□ Do you understand the best model for setting up production bases across the country?
□ Have you learned how to deal with multinational companies?
□ If you are a follower in the market, how will you surpass others?
□ Once you become a leader in the market, how will you maintain your advantage?