Classic Cases of Core Competencies of Famous American Enterprises

Author: Li Huabin / Zhu Yong (editors)
Publisher:
Publish Date: 2004-12-01
Features: Corporate core competitiveness, also known as core capabilities, was proposed by the renowned American management scholars Prahalad and Hamel in 1990. This book provides an in-depth analysis of the current core competitiveness of famous American companies. It includes cases from Microsoft, Coca-Cola, IBM, Procter & Gamble, Disney, General Electric, McDonald's, Motorola, Intel, Walmart, and more. The Core Competitiveness of Famous American Companies: Classic Cases is a newly published book in China that specializes in elaborating on and introducing the theory and practice of corporate core competitiveness. Adhering to the principle of balancing theory and practice, as well as integrating cutting-edge and foundational knowledge, the book primarily explores the concept, characteristics, construction, and enhancement of core competitiveness. It provides a thorough analysis of the core competitiveness of 20 famous American companies. The book not only offers theoretical explanations of general principles of core competitiveness but also details practical and actionable methods. Additionally, to facilitate readers in further study, research, and application, we have included references at the end of each case. Through these efforts, the book has formed its current quality and features. The 20 companies selected for this book are: Microsoft, Coca-Cola, IBM, Procter & Gamble, Disney, General Electric, McDonald's, Motorola, Intel, Walmart, HP, Dell, General Motors, Boeing, DuPont, Federal Express, Nike, Ford, PepsiCo, and McKinsey.