Classic Cases of Core Competencies of Famous Asian Enterprises

Author: Li Huaiyin / Jin Rongfan (editors)
Publisher:
Publish Date: 2005-01-01
Features: Asia's Famous Enterprises' Core Competitiveness Classic Cases is a newly published book in China that specializes in introducing and elaborating on the theory and practice of core competitiveness of famous Asian enterprises. Core competitiveness, also known as core capabilities, was proposed by the renowned American management scholars Prahalad and Hamel in 1990. They argued that with the development and changes in the world and the intensification of global economic integration, competition among enterprises would gradually escalate, and the product lifecycle would correspondingly shorten. The success of enterprises would no longer be attributed to accidental product development or spontaneous market strategies, but rather to the external manifestation of their core competitiveness. They stated: "Only the ability that makes competitiveness stand out can be called core capability." To meet the needs of theoretical research and practical work, to help enterprises understand and learn from the current core competitiveness of foreign, particularly Asian, enterprises, and to better cultivate their own core competitiveness, we followed the quality requirements of "clearly explaining concepts, presenting original viewpoints, persuasively interpreting principles, focusing on practical methods, and structuring the content in a balanced and hierarchical manner." Through a process of "topic construction, data collection, refining outline viewpoints, drafting, and revision and approval," we completed the compilation of this book in nearly half a year. This book starts with the concept, characteristics, construction, and enhancement of core competitiveness, providing an in-depth and thorough analysis of the current core competitiveness of famous Asian enterprises. It collects approximately 20 cases, including Panasonic, Honda, Samsung, LG, Sony, NEC, Sharp, Toshiba, Sanyo, Toyota, Fujitsu, Hyundai, Mazda, Canon, Mitsubishi, and others. This book can be used by teachers and students of relevant majors in domestic universities and colleges, as well as as a reference book for internal training and self-study by business management personnel.