Why can Wenzhou people make money

Author: Long Ming
Publisher:
Publish Date: 2005-04-01
Features: In their eyes, the entire land is a trading floor; on this land, their only mission is to be wealthier than their neighbors. Business controls their entire thought process, and switching from one business to another is their only form of rest. Even when they occasionally don’t think about their business, it’s to inquire about how others are doing in theirs.
The Zhejiang merchants, a modern business group that follows the legacy of the Huizhou, Shanxi, Canton, Minnan, and Shanghai merchants, are particularly represented by the Wenzhou merchants. Among the Zhejiang merchants, the Wenzhou people are especially outstanding. Their footsteps have spread across the world, sowing seeds of wealth along the way. They are considered today’s most dynamic and profitable business community in China. Today, the (shēnyǐng - figures) of Wenzhou merchants are (huólè - active) in every corner of the world, and their entrepreneurial (zújì - footprints) are left on every inch of land. They have the tradition of "working as bosses during the day and sleeping on the floor at night," showcasing their hardworking spirit. They possess the market vision of "seizing opportunities when they arise or creating them when none exist." They have the survival ability of "sprouting as soon as there is soil and blooming as soon as there is sunlight," and the keen sense of "every inch of land has coins jumping." With their strong entrepreneurial spirit and outstanding business acumen, they have written another legendary chapter in the history of Chinese commerce.
This book provides an in-depth analysis of the success experience of China’s most successful wealth-creation group—the Wenzhou merchants—and comprehensively summarizes the wealth-building secrets of the "Eastern Jews." It answers: Why can the Wenzhou people make money? How do the Wenzhou people make money? It is a business bible that uncovers the traditional Chinese wisdom in commerce and explores modern market opportunities.