Interpretation of Mass Culture

Author: John Fiske
Publisher:
Publish Date: 2002-02-02
Features: We are surrounded by various cultural products—shopping malls, pop music, and various forms of television programs—this phenomenon hides multiple meanings and uses that the designers of these cultural products had not anticipated. In Understanding Popular Culture, a highly influential scholar in the field of popular culture, John Fiske, analyzes these popular "texts" and reveals their external and implied (often conflicting) meanings and benefits, as well as the political and social dynamics of popular culture. Understanding Popular Culture serves as a companion to Understanding Popular Culture, debunking the myth that people unconsciously consume everything. Fiske's wit and sharp insight provide us with a true picture of a democratic popular culture that respects the power and awareness of the masses, who created popular culture.