Author: Zhang Dongxia
Publisher:
Publish Date: 2004-06-01
Features: Series for External Communication. This is essentially a "Practical Handbook for Spokespersons," covering all aspects of press releases and spokesperson activities. Being a good spokesperson is not easy, but a truly excellent spokesperson is respected. This book serves as an excellent reference for government and other organizations' spokespersons, as well as an important learning resource for those preparing to engage in press release work.
How to Deal with Journalists
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