Telesales: Techniques and Strategies

Author: McKinsey & Company Marketing Consultants
Publisher:
Publish Date: 2005-03-01
Features: A Complete Guide to Easy in Telesales. Unveils how top sales managers, representatives, and elite sales professionals use "scripts" to target customer needs and boost sales performance. Telesales is evolving into a convenient and efficient marketing technique, valued by many companies for its unique advantages. This book primarily covers: how to prepare for telesales, how to make introductory calls, how to sell products over the phone, how to handle refusals, and how to successfully close deals. The book is written in a smooth and engaging style, providing numerous case studies and marketing scripts, supplemented by insightful framework language. It helps salespeople master the psychological and verbal strategies of telesales, maximizing the advantages of telesales, and ultimately achieving successful.