Strategic Management Essentials: 3rd Edition

Author: Wang Yi
Publisher:
Publish Date: 2004-03-01
Features: This book not only well summarizes some classic concepts and methods of strategic management since its inception, such as "structure follows strategy," the Boston Matrix, SWOT, and the Five Forces Model, but also effectively summarizes some new perspectives emerging since the 1990s, such as the Resource-Based View, core competencies, business process reengineering, strategic turning points, cellular organizations, and the Balanced Scorecard. These concepts were introduced to China in the mid-to-late 1990s and garnered widespread attention from both the academic and practical communities. However, no single book has yet provided a concise, accurate, and comprehensive integration of these new concepts—this book fills that gap. Moreover, many examples in the book occurred in 2002, demonstrating its timeliness. This book is a condensed and essential version, developed by the highly acclaimed author team of Hunger and Wheelen based on their authoritative classic textbook, Strategic Management (9th Edition). Using concise, summary, and rigorous language, it elaborates on the most important concepts and methods of strategic management, enabling readers to grasp the essence of the subject in the shortest possible time. The book not only well summarizes some classic concepts and methods of strategic management but also effectively summarizes some new perspectives emerging since the 1990s, such as the Resource-Based View, core competencies, cellular organizations, and the Balanced Scorecard, with most cases occurring in 2002. Since its publication, this book has been favored by faculty and students of many renowned universities worldwide.
Target Audience: Business and Economics students and faculty, managers of enterprises and institutions.