Hotel Marketing Management

Author: Hu Yu Cheng
Publisher:
Publish Date: 2005-04-01
Features: This series of teaching materials summarizes the theory and practice of continuous innovation in hotel service and management positions in China since the reform and opening-up, based on learning from international experience. It provides both the necessary theoretical foundation and emphasizes the cultivation of applied and innovative abilities. It focuses on the systematicity of knowledge while also highlighting the emphasis on content division. It can serve as a highly practical learning and training material for current and future hotel professionals, as well as help hotel operators and managers fully familiarize themselves with business operations and improve their management capabilities.