How to become an advertising person

Author: Liu Qiang
Publisher:
Publish Date: 2005-01-01
Features: Young people love to dream and chase their dreams. The sky of dreams is azure, inspiring imagination and hope. Do you have a dream that remains unfulfilled? Have your vows yet found a practical anchor? Only by returning to reality can you achieve your dreams, and only by striving and advancing can you savor the sweetness of dreams. Young people, go ahead and release your hopes, create miracles! The sky of dreams is yours to soar in. Surpass your dreams, release them! This is your starting point for your dreams to take flight!
Advertising has greatly changed the lives of the American people. In the afterlife, if I don’t become president, I will definitely choose to be an advertiser. — Roosevelt
If you don’t like it, don’t enter the advertising industry, because advertising is devouring the advertisers’ bodies and the entire content of their lives—intelligence, energy, time, sleep, and sometimes even life. — Bell Graham
Now, many young people are preparing to enter the advertising industry, but they lack a practical and guiding introductory book. Although there are already countless books on advertising, there are few career-oriented guides specifically for young people who are about to or have just entered the industry. Therefore, writing such a book is particularly urgent. This book represents a new attempt in this regard. The author, as a university professor in advertising, possesses both a solid theoretical foundation and extensive practical experience in advertising. He has served as a marketing director in well-known domestic companies, worked as an editor in media, held the position of a planning director in advertising agencies, and now teaches professional advertising at a university’s advertising department. These experiences have given him a deep understanding of advertising, which is also reflected in this book.