E-commerce: A Real Choice for Businesses

Author: Liu Xiaofeng
Publisher:
Publish Date: 2004-12-01
Features: E-commerce work, worldwide, is still in the research stage of exploration and experimentation. This book introduces the basic concepts of e-commerce and systematically analyzes the conditions for conducting e-commerce, how to build the operational foundation platform for e-commerce, how enterprises can enter the e-commerce field, and the internal and external environments for conducting e-commerce. It attempts to clarify the challenges faced by modern enterprises in the context of the information economy and how to address these challenges. Innovation and integration are the main features of this book. It integrates the strengths of various theories on e-commerce, making innovations both in theory and practice, presenting readers with a guiding book for researching and practicing e-commerce.