Market and Strategy

Author: Beijing Century Architecture and Culture Exchange Center
Publisher:
Publish Date: 2004-10-01
Features: The "Practical Real Estate EMBA Course Selection" series includes four volumes: "Market and Strategy," "Planning and Design," "Engineering and Marketing," and "Financing and Management." This series organizes, condenses, and refines the lecture content of Tsinghua University's "Practical Real Estate EMBA Graduate Program," presenting the views or experiences of renowned scholars, senior managers, and industry elites in the real estate field in a case study format for real estate and related industry professionals. It serves as a valuable resource for them to acquire real estate theoretical knowledge and operational experience. This book, "Market and Strategy," condenses the content of 26 course lectures, covering research on the current state and development trends of China's real estate industry, national macro-industry policies, the development strategies of real estate enterprises in the new environment, the real estate development experience and models of the United States, the real estate operation experience of developed regions in China (Shanghai, Beijing, Guangdong), and industry-focused issues such as land acquisition models, industry boom and cycle patterns, and urbanization processes.