Soft Power and Global Communication

Author: Li Xiguang
Publisher:
Publish Date: 2005-04-01
Features: Soft Power and Global Communication is written based on years of research and teaching achievements from the Center for International Communication Research at Tsinghua University. The book is well-organized, profound in argumentation, and clear in perspective, with 470 references alone, demonstrating its well-foundedness. The book provides a comprehensive overview of the history of global communication led by the West, and offers an in-depth analysis of popular international communication practices. Chinese foreign communication workers should view themselves as China's global communication workers when reading this book to truly understand the other side. —Zhao Qizheng, Director of the State Council Information Office
What role does soft power play in inter-state politics, and how does it manifest through global communication. This book provides an in-depth analysis of the use of soft power by Western countries, particularly the United States, through theory and case studies. It especially delves into the internal relationship between the U.S. government and media, U.S. policies toward Taiwan, U.S. media coverage of Taiwan, and the performance of U.S. media in the Iraq War, among other topics. The book combines theory with case studies and is supplemented with numerous charts, enhancing its readability and authority. It serves as the textbook for trainees in the "Spokesperson Training" and "Global Communication" programs of the State Council Information Office, and is also suitable for faculty and students of journalism and communication schools, researchers in the field of communication, and professionals in foreign communication.