International Business: Challenges of Global Competition (8th Edition)

Author: (USA) Paul
Publisher:
Publish Date: 2004-10-01
Features: This book is a renowned monograph on international business in the United States, divided into four parts. The first part discusses the nature of international business, covering topics such as globalization, trade, investment, and relevant economic theories. The second part examines the international environment. The third part explores the impact of foreign environmental forces on international business, including finance, economics, natural and environmental factors, sociocultural aspects, politics, law, labor, and competition. The fourth part discusses the influence of the organizational environment on international business, encompassing strategy, organizational design, international marketing, import and export practices, human resources, finance, and global operations management. This book covers all aspects of international business, offering comprehensive, systematic, and practical content. It is suitable for college and university students and faculty in related fields such as international business, foreign trade, investment, and enterprise management. It can also serve as a guide and reference for multinational company managers, international business professionals, and foreign affairs administrators.