Market Research: An Applied Approach: 5th Edition

Author: Jin Nier
Translator: Luo Han et al
Publisher:
Publish Date: 2005-04-01
Features: The main purpose of this book is to help visionary marketing managers understand market research. It can also serve as an introductory textbook for those whose career goals are in market research. This book is intended for upper-level undergraduate or first-year graduate students taking market research courses. The quality of marketing decisions in the market largely depends on the information obtained by the decision-makers. The function of market research is to provide the information needed for decision-making. This book helps visionary marketing managers understand market research and can also be used by undergraduate or graduate students studying market research courses. As well as the best textbook for training market research personnel.