Cultural Industry Theory and Practice

Author: Sun Anmin
Publisher:
Publish Date: 2005-04-01
Features: This book examines the overall status and development of China's cultural industry from various perspectives, including economics, sociology, consumer behavior, marketing, and management, among others. It addresses major theoretical and practical issues such as the market operations of the cultural industry and the development of regional cultural markets. The book investigates the market conditions of various cultural industries, including publishing, film and television, information, performances, as well as education, tourism, sports, and arts. It analyzes the experiences of rapidly developing cultural industries in regions like Beijing, Shanghai, and Shenzhen, and compares influential domestic and international cultural enterprises and business cases. The book's three-dimensional perspective and systematic theoretical elaboration on the cultural industry provide valuable insights for readers to understand and grasp the development patterns of China's cultural industry at the current stage through the integration of theory and practice.