Contemporary Management: 3rd Edition

Author: (USA) Jones / (USA) George / Zheng Fengtian / Zhao Shufang
Publisher:
Publish Date: 2005-04-01
Features: This textbook is dedicated to cultivating students' ability to solve management problems. Compared to other similar textbooks, it has distinctive features and innovative approaches in applying case studies to present management functions: Each chapter begins with a challenge faced by managers; based on the content of the chapter, several "Management Insights" sections are set up in each chapter; appropriately placed in each chapter are special columns such as "Ethics in Practice," "Global Management," "Focus on Diversity," "Information Technology," and "Tips for New Managers," listing relevant cases. Additionally, the book establishes "Management in Practice" sections, including discussion and practice themes, skill development, group breakthrough exercises, internet exercises, "You Are a Management Consultant," and news cases, to expand students' channels of connecting theory with practice and cultivate their ability and skills in solving management problems. — Nanjing University School of Business, Department of Business Administration, Professor and Doctoral Supervisor, a renowned expert in Chinese management academia, Zhou Zhiduo
Two years ago, we launched the Chinese translation of McGraw-Hill's CONTEMPORARY MANAGEMENT (2nd Edition), which won widespread praise from domestic readers, especially many management instructors who believed the book had unique features suitable for teaching. To meet this demand, we promptly released the newly revised Chinese translation of CONTEMPORARY MANAGEMENT (3rd Edition) for readers. Based on suggestions from readers and book reviewers, the new edition combines contemporary management theories and methods with analyses of management and organizations. While retaining many distinctive features of the previous edition, it incorporates significant changes in the times and business world into the new content, striving to reflect contemporary characteristics. In this book, you will find some chapters that are unmatched in any other management textbook. For example, Chapter 3 discusses "Managerial Personality Analysis" by integrating it with ethics and culture, and Chapter 16, "Organizational Conflict, Negotiation, Politics, and Change," as well as the content related to communication and information technology, all have unique aspects. The way the book organizes and discusses contemporary management theories also reflects its contemporary characteristics. We have made every effort to guide managers back to the core of management, meaning that the practical application of management is the starting point for writing this book.