Franchise Guide

Author: (English) Mendelsohn M., Li Weihua, Chui Yingnan
Publisher:
Publishing Date: 2005-01-01
Features: This book is a classic reading on the theory and practice of franchising. It is the 6th edition, also known as the new edition, of Martin Mendelsohn's renowned Franchise Guide. The book is easy to understand and highly practical. Its first publication was 30 years ago, and the new edition is a culmination of Martin's lifelong research and insights into franchising in the UK and abroad. For anyone considering entering into the franchising business or profession, it is an invaluable reference and practical guide. The book is divided into sixteen chapters and four appendices, covering topics such as the history of franchising, the relationship between franchisors and franchisees, franchising finance, franchising issues and law, international franchising, and more. The authors also provide unique perspectives and in-depth research and analysis of British and international franchising through specific case studies. All of these contents are highly valuable for research and reference.