Marketing Psychology

Author: Shan Fengru
Publisher:
Publishing Date: 2005-03-01
Features: This book is a national-level planning teaching material for the "15th Five-Year Plan" of general higher education. It is also part of the series for the skilled talent training and training project of higher vocational education. It can serve as both a core course textbook for marketing majors and a textbook for marketing psychology courses in other disciplines. The content of the book is designed and written according to the "Three Centers" principle. First, the textbook content is designed around the training objectives of marketing majors in higher vocational and technical education. Second, the marketing psychology knowledge system is constructed around the marketing process and purchase behavior. Third, the focus is on customer psychology, studying the psychological and behavioral aspects of customers and their interactions with marketing personnel. This book can be used as a teaching material for marketing and related disciplines in higher vocational colleges, higher colleges, adult colleges, private colleges, and secondary vocational colleges of undergraduate universities. It can also be referenced by students in five-year vocational colleges, secondary vocational schools, and other relevant personnel.