Accenture Method

Author: (USA) Robert H. B. Hackett / (USA) Thomas Kelly / (USA) Charles Kettmann / Ren Xiyuan
Publisher:
Publish Date: 2004-06-01
Features: A $30 million, 6-year research project by the management consulting giant Accenture reveals the success secrets of Fortune 500 companies. Why can these companies provide excellent customer service so skillfully? How do they offer differentiated services to each customer and achieve substantial profits? What can we learn from them and apply in our own operational management? Accenture will unveil the secrets of the world's best companies while also teaching the world how to implement these secrets in their own businesses. The "wise" research findings of the management consulting giant Accenture comprehensively reveal the success secrets of Fortune 500 companies. The traditional Chinese edition in Taiwan has been widely acclaimed as "an invaluable business classic!" In this book, three senior management consultants from Accenture have extracted classic case studies from the research reports of over 400 leading companies, totaling more than 30,000 pages. They focus on explaining how these companies identify target customers, gather customer feedback, and understand customer needs. Additionally, after in-depth research on these companies, they have constructed a six-level model for customer-oriented business operations, integrating advanced concepts from top-performing companies on improving service, building partnerships, and retaining loyal customers.