E-commerce

Author: Huang Minxue
Publisher:
Publish Date: 2005-06-01
Features: As the second edition of the textbook for the 21st Century Curriculum—E-commerce, this book maintains its orientation towards beginners and the management and business application perspective. It incorporates the current state of e-commerce development in China and teaching needs by deleting and updating inappropriate or outdated content. It also adds important content on the application and implementation of e-commerce for traditional enterprises and organizes the material according to the learning needs of beginners (rather than the discipline system). The book not only balances relevance and modularity in its content arrangement, providing different teaching suggestions for various target audiences, but also comes with a teaching support CD-ROM and a teaching support website, offering strong support for instructors. The primary readership of this book are students in economics and management, but it can also serve as a selective course textbook for computer and communication students interested in the commercial applications of e-commerce.