"Three Proximity" Theory and Practice

Author: Liu Binjie, Editor-in-Chief
Publisher:
Publish Date: 2005-04-01
Features:
Close to Reality
It is based on the fundamental reality of the primary stage of socialism and adheres to emancipating the mind, seeking truth from facts, keeping pace with the times, and adapting to the actual conditions and requirements of economic, political, and cultural development at the current stage. It reflects the practice of reform and opening up and modernization construction, prioritizes development as the top priority, better serves the central tasks of the Party and the state, and serves the broader interests. It emphasizes the practical approach, making addressing and solving major practical issues the central task of publicity and ideological work. Work should be planned based on reality, advanced according to actual needs, and evaluated by actual results, making publicity and ideological work more concrete, solid, and in-depth.
Close to Life
It involves deep immersion in the vibrant reality of life, delving into the social, economic, political, and cultural lives of the masses and their daily routines. It reflects the objective reality, grasps the mainstream of society, resolves specific contradictions, and better integrates into life, serves life, and guides life. It always aligns its work with the dynamic reality of life, pays attention to the simple and ordinary details of life, focuses on the rich and diverse scenes of life, draws vivid examples from real-life situations, absorbs fresh insights, and showcases the bright prospects of future life. It inspires the people to work together with one heart and one purpose, strive for greater strength, and jointly strive to create a better new life, making publicity and ideological work more emotionally resonant, deeply rooted in life, and imbued with the spirit of life.
Close to the Masses
It deeply roots itself among the people, thinks as the people think, feels as the people feel, and does what the people desire. It fully reflects the will of the people, meets their needs, grasps their pulse, speaks their language, and provides spiritual and cultural products that are engaging, healthy, and desirable. It better represents the fundamental interests of the vast majority of the people. It firmly establishes the people-centered perspective, using power for the people, seeking benefits for the people, and cherishing feelings for the people. It takes the satisfaction, happiness, approval, and acceptance of the people as the fundamental starting point and goal. It should more frequently connect with real-life examples close to the people, reflect their genuine feelings, use language familiar to the people, and adopt forms popular with the people, making publicity and ideological work more approachable, trustworthy, and deeply touching the hearts of the people.