Sony Innovation Strategy

Author: Yang Yan
Publisher:
Publish Date: 2005-03-01
Features: This book presents a concise and vivid narrative, meticulously analyzing how Sony transformed into a leading global electronic entertainment empire within just over 50 years. It focuses on various aspects such as business philosophy, brand building process, marketing paradigms, innovative capabilities, internal management, talent strategies, corporate culture, and overseas expansion, extracting its unique and successful experiences. To enable readers to gain a more authentic understanding of Sony's operational management, the book extensively incorporates slides specifically designed for training, combining Sony's diverse management experiences to vividly illustrate its journey of growth rooted in innovation.