Creating a marketing plan

Author: John Westwood
Publisher:
Publish Date: 1998-01-01
Features: What are the target tasks of your sales department? What are your plans after the next promotional event? Take a look at this book. In just half an hour, you can learn how to create a marketing plan, mastering the tricks and techniques of conducting research, preparing materials, drafting, and polishing. This book is very practical. It will teach you:
Clarify your sales goals;
Translate goals into strategic means;
Create a budget and plan wisely;
Draft, revise, and submit sales plans.
With this quick reference guide, you can write a professional sales plan that is both detailed and effective.