I am so foolish, really: The business strategy of earning people's hearts before earning money

Author: Gao Puchao
Publisher:
Publish Date: 2005-01-01
Features: Small stories, big life. The "Do People and Wisely Get Rich" series, with its unique perspective and planning approach, became a distinctive youth motivation and financial book in the 2005 spring book market. When it comes to financial books, we are accustomed to lengthy, technical content; when it comes to youth motivation books, we have read many life stories and principles, but combining the two and presenting the wisdom of doing people and creating wealth in a relaxed, easy-to-understand, and illustrated format is a first for the "Do People and Wisely Get Rich" series. Today, it has become an undeniable reality that university graduates face difficulties in finding employment. The "Do People and Wisely Get Rich" series is specifically tailored for young people who are just starting out in society and lack social experience, as well as for students who are still in school and preparing early for life and careers after graduation. It uses small stories to convey the principles of doing people and creating wealth. Each book in the series—"A Straight Hook Can't Catch Fish—The Shortcut to Success by Using Wisdom to Seize Opportunities," "One Shovel Can't Dig a Well—The Key to Wealth Through Starting Small," "Planting One Garlic in Eight Mu of Land—Unique and Innovative Principles for Getting Rich," "A Calm Lake Can't Train an Expert Sailor—The Basic Qualities for Success"—has a very clear focus, offering guidance in work skills for young people just starting out in society and psychological support for the various challenges they may encounter. To make money, one must first win people over; only then can one survive and thrive in the competitive market. The youth motivation and financial book "Do People and Wisely Get Rich" series stands out with its unique positioning. "The Do People and Wisely Get Rich Series" is designed for ordinary young people seeking wealth. It is a highly practical youth business textbook. It gives readers a sense of flipping through a primary school textbook: the book is filled with illustrations, while the content is highly instructive, practical, and actionable, truly achieving a balance between text and visuals. In fact, it fully fulfills the role of teaching business skills to young people just starting out in society. "A Straight Hook Can't Catch Fish—The Shortcut to Success by Using Wisdom to Seize Opportunities," "One Shovel Can't Dig a Well—The Key to Wealth Through Starting Small," "Planting One Garlic in Eight Mu of Land—Unique and Innovative Principles for Getting Rich," "A Calm Lake Can't Train an Expert Sailor—The Basic Qualities for Success" match their simple and easy-to-understand titles. In its themes, "Starting Small," "Uniqueness and Innovation," "Winning People Over Before Making Money," "Using Wisdom to Seize Opportunities" are all stories of success that begin with the reader's own circumstances. The language is easy to understand, the practical skill guidance and business theory explanations are valuable, making it the best business textbook for young people just starting out in society, lacking social experience, and for students still in school preparing for life and careers after graduation. Only with accurate positioning can one stand firm in the vast book market. In recent years, the market for motivation and financial books has become increasingly segmented. Books about the success experiences of famous individuals have flooded the market, but readers' attention has declined. This situation has formed to some extent because the books are too far removed from readers' real lives. The "Do People and Wisely Get Rich" series goes against the current, focusing on the personal wealth-building skills of ordinary young people. With its accurate market positioning, it has become even more popular among youth.