Outline of Network Culture

Author: Meng Jian
Publisher:
Publish Date: 2002-12-01
Features: A realistic evaluation of the internet industry should be that the information technology revolution not only brought rapid development to the IT industry but also changed the transaction methods of the traditional economy and people's lifestyles and work methods through the exchange platform of the Internet. In the United States, not only did the Internet itself develop very rapidly, but the economic activities related to it also grew extremely quickly. Those who went to extremes began to watch the online media industry with a cold eye, believing that the industry barely had any investment value. If we look at it cautiously from the perspective of traditional economics, the online media industry has not escaped the constraints of basic economic laws. The internet in the bubble period was mythologized, but during the bubble burst phase, we should not throw the baby out with the bathwater. In this book, we will try to analyze this emerging industry using traditional theories of communication and economics, showing people the picture of online media operations returning from concepts and clamor to fundamentals and reality.