Silver marketing

Author: Ying Bin
Publisher:
Publish Date: 2005-04-01
Features: This book systematically and comprehensively explores a series of issues related to senior marketing, introduces the experience of developed Western countries in silver marketing, and analyzes the strategies and tactics for China's silver marketing based on empirical research and specific data. This book holds significant academic and practical value for us to gain a deeper understanding of the consumption behavior of current senior consumers in China, for enterprises to develop effective marketing strategies for "bank products," and for the development of the silver industry. It can serve as a reference for relevant researchers and as supplementary teaching material for marketing majors. This series of books plans to publish 12 works, including "Marketing in Public Sector," "Marketing in Educational Institutions," "Marketing in Medical Institutions," "Cross-Border Marketing in Retail," "Bank Marketing," "Tourism Marketing," "Cultural Marketing," "Book Marketing," "Newspaper Marketing," "Sports Marketing," "Women Marketing," and "Silver Marketing." In the future, as China's marketing field continues to develop and innovate, we will write more works suitable for China's national conditions.