Author: Yu Mingyang Jiang Wei
Publisher:
Publish Date: 2005-03-01
Features: This book is one of the few comprehensive works in China that systematically introduces the history, current state, and operations of the exhibition industry. It briefly reviews the history of the exhibition industry, analyzes its current state, and provides in-depth and unique insights on exhibition economy, exhibitions and cities, exhibitions and national strength, exhibition branding, exhibition planning, and the organization and management of exhibitions. This book is suitable as a textbook for exhibition management, advertising, and economic management majors, as well as a reference for practitioners. The target audience for this book includes: undergraduate and graduate students in university majors related to exhibitions and exhibition industries; senior management and professionals in exhibition companies, exhibition planning companies, advertising companies, consulting firms, and advisory firms; leaders and employees in government departments related to the exhibition industry, as well as marketing, promotion, and publicity departments; leaders and staff in enterprises and institutions; and media professionals from newspapers, magazines, television, and other related media. Additionally, it is suitable for individuals who are passionate about the exhibition industry and interested in it.