Top Visual Creativity

Author: [German] Mario Pricken
Publisher:
Publish Date: 2005-01-01
Features: For those working in advertising, film, photography, computer games, or animation design, the rapid pace of change can be frightening: creativity must reach international standards; technological tools are constantly innovating, overwhelming everyone; budgets are repeatedly cut, deadlines are getting shorter, yet the demand for creativity is increasing. The only thing that hasn’t changed is that creativity still relies on perception and innovative minds. In the face of increasingly severe challenges, even seasoned creative veterans feel that their creativity seems to be running dry. This book is designed for those who want to expand their creative space or discover a visual realm they’ve never experienced before, offering innovative thinking methods. It provides numerous creative techniques and exercises to help you explore the interaction between your inner world and the external world, as well as how to consciously apply intuitive visual strategies in practice. The guiding principle is: open your eyes to dream, close your eyes to discover. We will guide you on a new creative journey, making it easier for you to grasp the essence of creation. At the same time, we will explore the creative sources of today’s world’s creative talents. Through reading the interviews with these business stars, you will gain early insight into the creative wellsprings and techniques of these outstanding creative geniuses. Many of them discuss their visual worlds and how they transform mental imagery into fresh ideas. All the exercises and methods are inspired by the world’s top creative minds. Not only is it to share my personal experience of collaborating with top creative teams, but also to let you experience the joy of working together as creatives in forging new creative paths.