Marketing Career Manager's Latest Practical Handbook

Author: Liu Wei, Liu Guoning, Jia Shisheng (Editor-in-Chief)
Publisher:
Publish Date: 2005-01-01
Features: This is a new practical handbook specifically written for middle-level managers in enterprises, organized by the China Center for Executive Management Training and edited by renowned economist Liu Wei and Liu Guoning. The grand blueprints formulated by top-level managers rely primarily on the execution, implementation, and fulfillment by middle-level managers in key departments to achieve the goals of corporate strategic management. The level of middle management directly determines the success or failure of an enterprise. Based on this, this series of books selects important departments of middle management in enterprises, emphasizing both theory and application while leaning more towards application. It is an essential classic reference for various enterprises to achieve standardized, efficient, scientific, and comprehensive management.