You can also become a negotiation expert

Author: (American) Stark
Publisher:
Publish Date: 2005-03-01
Features: Without a doubt, the highlight of this book is Part 2, "101 Negotiation Strategies for Success." For every strategy the author discusses, they provide a real-life example to illustrate how to use it, while also explaining from another perspective how to counter that strategy. The author perfectly combines theory with practice, benefiting the reader in the process. – Mark Gagglemore (Vice President of San Diego Patras Company)
What I appreciate most about this book is how it engages the reader. It cites numerous examples and hypothetical questions, but instead of simply presenting them, the author immerses you in the negotiation scene, making you feel as if you are on the spot, considering and handling the issues from the perspective of the parties involved. – Patrick Colcree (Chairman of Arrow Group)
This book does not treat negotiation as a one-size-fits-all approach. Instead, it acknowledges that different scenarios and negotiations have their own unique characteristics, requiring different strategies. To negotiate, sell, or navigate life effectively, everyone must learn multiple strategies—in other words, the 101 strategies for success presented in this book. – Marlin O'Sullivan (Manager of Kaiser Pamaratet Company)
This book aims to provide the essential skills and tools to become an outstanding negotiator, enabling you to build long-term and solid win-win relationships with your opponents. The underlying philosophy behind the various methods in this book is that as a negotiator, one has a responsibility to help the other party end the negotiation as a winner. Why? Because almost no negotiation is a one-time event. Any product or service you buy or sell, even a car or a house, can create opportunities for you to build a relationship that benefits you for life and enhances your negotiation skills. Think about it: If you are the seller, every win-win negotiation creates opportunities for you to collaborate with buyers and their referred clients throughout your life. When purchasing products or services, most satisfied customers will continue to do business with those who have created win-win outcomes with them, because these relationships are built on a solid foundation of mutual trust. Although excellent negotiators argue their case firmly, the vast majority of them leave a fair and trustworthy impression. If you possess these qualities, others will be willing to negotiate with you again after a successful negotiation. This book provides the skills and tools to become a win-win negotiator, enabling you to build long-term and effective relationships and ensuring that both parties involved become winners in the negotiation.