Photoshop CS Chinese Version Advertising Design Art ((Including one CD-ROM disc)) Feis Design Institute

Author: Huang Shengping
Publisher:
Publish Date: 2005-01-01
Features: The multimedia CD-ROM contains example materials, design work analysis, and demonstration files for the book's examples! "Fengyun" emerges as an undeniable and unstoppable new force with a fresh communication method and design form, hoping to convey a vibrant attitude, extraordinary creativity, and research spirit to you at every moment, inspiring you with its avant-garde design philosophy, professional design capabilities, dynamic communication vitality, and sincere modern awareness. This book starts from the perspective of cutting-edge design, using a large number of exquisite and visually stunning design works as examples. It guides readers to integrate design concepts into the step-by-step explanations of the production process, leading them from unfamiliarity with the software to mastery and application of techniques and ideas. In this book, we adopt a "learn and apply" learning model, specifically highlighting design techniques and skills in each chapter's practical tutorials. The overall structure of the book progresses from theoretical introductions in the first half to practical examples in the second half, ensuring a theoretical foundation before practical application, allowing theory and practice to complement each other and helping readers better understand design knowledge and techniques.
The theoretical part of the book mainly covers: Graphic Design, Patterns, Color Theory, and Advertising Psychology; the practical part is further divided into 7 sections: Creative Effect Preview, Idea Analysis, Creative Process, Production Steps, Final Effect, Tips & Tricks, and Expansion Exercises. Additionally, the appendix at the end of the book provides a bilingual (Chinese-English) glossary for Photoshop CS and recommendations for rich design resource websites, all of which will serve as helpful references for readers' future learning.
The multimedia CD-ROM accompanying the book contains example materials and demonstration files for the book's examples. This book is not only suitable for readers interested in advertising-related graphic design, packaging design, and computer art but can also serve as a teaching material for students in art schools.