International Business Management: A Series of Textbooks for International Economics and Trade Majors in Universities in the New Century (Second Edition)

Author: Zhang Haidong
Publisher:
Publish Date: 2005-02-01
Features: Since its publication in 2002, International Business Management has been highly praised by peers and readers, and has been reprinted multiple times, with tens of thousands of copies distributed. On this occasion of the second edition, the author has supplemented and revised the book based on new achievements in teaching and research in recent years: First, the data and information have been updated, aiming to deepen readers' understanding of international business practices and management through the analysis of more data and information; Second, the chapters on multinational corporations, international direct investment theory, and the World Trade Organization have been rewritten, while the chapters on the theory of corporate internationalization, new content of international business strategy, and the internationalization of Chinese enterprises have been substantially revised. Other chapters have also been modified to some extent. The second edition, while retaining and promoting the features of the first edition, strives to reflect the recent developments in the field of international business management. This book is suitable as a textbook for undergraduate students of economics and management in universities, as well as for in-service training of business managers and NBA teaching. For the convenience of teaching, teaching objectives and requirements are arranged before each chapter, and chapter summaries and discussion questions are provided after each chapter. Most chapters also include relevant case studies at the end.