Graphic design

Author: Yang Jun (Editor)
Publisher:
Publish Date: 2005-02-01
Features: Graphic design, as a visual language, requires high visual readability. The readability here refers to its legibility. When we walk down the street past various billboards, what kind of advertisements attract us and leave a deep impression? Walking is a process of movement, and the time people spend focusing on a billboard does not exceed three seconds. Those graphics that are easily recognizable and can immediately resonate with people's visual experience will linger in your mind. Of course, there may be other reasons why a graphic stays in your mind—perhaps it looks very special or a bit strange, or the graphic is exactly what you wanted to see, or the content of the advertisement is on a topic that interests you. In general, creatives have many ways to capture your attention. If you can persuade them to take another look at your work within three seconds, I believe you have already succeeded half way.