Modern Social Survey Methods (Third Edition)

Author: Feng Xiaotian
Publisher:
Publish Date: 2005-03-01
Features: This book closely integrates the basic concepts, fundamental content, and practical operational processes of social survey methods. Using numerous examples, it introduces various data collection and analysis methods in a popular and straightforward manner, enabling readers to fully grasp the entire social survey process from selecting a research topic to completing the survey report. The author also shares many specialized methods and techniques based on their extensive experience in learning, practicing, teaching, and researching social survey methods over the past decade. The book features a scientifically structured and standardized system, appropriately selected content, and clear and concise language, making it suitable as a textbook for undergraduate students in higher education institutions, as well as a reference book for graduate and vocational students. It is also highly convenient for personnel in practical research departments and other readers interested in social surveys for self-study and practical reference.