Fashion brand product planning

Author: Zhao Ping (Editor)
Publisher:
Publish Date: 2005-03-01
Features: A must-read for brand building in China's apparel industry, promoting global brand success experience, focusing on management services in China's apparel industry. People often get lost in their creativity and forget that they are in business. How to extend the product lifecycle? How to align product planning with the market to ensure smooth design, production, and sales? Apparel product planning is a process that studies and formulates specific plans for a series of issues related to apparel, such as planning, design, production, and sales, based on the product attributes of apparel. This book thoroughly analyzes the meaning and scope of apparel product enterprises and provides a detailed explanation of apparel product planning according to the planning process. It introduces tabular product planning organizational management techniques and uses detailed cases to dissect the practical operation of apparel product planning.