Management: A Global Perspective: 11th Edition ((English Edition))

Author: Heinz Weihrich
Publisher:
Publish Date: 2005-02-01
Features: The authors, Professor Heinz Weihrich and Professor Harold Koontz, are renowned management theory masters in the international management field. The SWOT analysis created by Professor Weihrich is now widely adopted as a method for strategic implementation in all management-related books. In 1993, our company introduced the copyrighted edition of Management (9th Edition) as a global bestseller, and in 1998, we launched the 10th edition, which has remained consistently popular. Many key universities have designated it as the required textbook for postgraduate entrance exams in business administration. To ensure that the Chinese edition of Management—A Global Perspective (11th Edition) accurately conveys the theoretical essence of the original Management, Professor Weihrich personally invited one of his former students, now a famous Chinese management scholar, Professor Chunguang Ma of the International Business School, University of International Business and Economics, as the translator. Professor Ma's profound expertise in management has significantly enhanced the book. The book consists of 6 parts and 20 chapters. Part 1 discusses the theoretical and practical foundations of globalization, while Parts 2-6 focus on the management functions of planning, organizing, staffing, leading, and controlling. The conclusion of each part includes thought-provoking "International Focus" and "Global Automotive Industry Case" sections, comparing the specific practices of China, Japan, and the United States in management functions, making this book truly a global perspective on management theory and practice.