Market research and forecasting

Author: Zhou Siqin Liu Hongxia
Publisher:
Publish Date: 2005-03-01
Features: This book provides a systematic discussion on the basic methods and skills of market research and market forecasting. In the section on market research methods, it focuses on introducing methods such as market research planning, questionnaire surveys, face-to-face interviews, focus group discussions, telephone surveys, mail questionnaires, online surveys, document surveys, observation, and experiments. In the section on market forecasting, it emphasizes non-model market forecasting methods and model forecasting methods. The former includes the Delphi method, indicator judgment analysis, and expert forecasting; the latter includes time series market forecasting, regression analysis market forecasting, comprehensive forecasting, and an introduction to the time series software package TSP. Each chapter includes a summary and review questions to facilitate self-study for readers. This book is suitable for use by faculty and students of vocational and technical colleges in finance and economics, as well as for reference by other individuals.