Media Giant - Rupert Murdoch's Competitive Strategy Book

Author: Xie Lifu, An Ran (Editor-in-Chief), Su Jingxiang et al. (Editors)
Publisher:
Publish Date: 2002-08-01
Features: Rupert Murdoch, the undisputed giant of the world media industry. He built an unprecedented international media empire from a newspaper in Australia, miraculously. In the United States, his Fox television network dominates 43% of the television market; in the UK, he controls two of the most famous newspapers, The Times and The Sun; in Asia, his newspapers and television stations span Hong Kong, India, Indonesia, Japan, and more. With the News Corporation he founded, which covers two-thirds of the world's population, his extraordinary and strategy have made him unequivocally one of the most competitive billionaires in the world.