Group Company Global Strategy

Author: Sun Guohui
Publisher:
Publish Date: 2005-03-01
Features: A conglomerate is a company that places a group of subsidiaries under its vertical control through direct investment. Cross-industry, cross-regional, and cross-national operations are the fundamental characteristics of a conglomerate. As conglomerates expand their multinational operations, they will ultimately implement a global strategy. This book first elaborates on the connotation and evolution of global strategy and analyzes the paths taken by several famous multinational conglomerates in implementing global strategy. It then discusses the typical form of global strategy—global integrated operations and localization strategy—and further elaborates on the main approaches to implementing global strategy—investment in new ventures, cross-border mergers and acquisitions, and cross-border alliances. Finally, it analyzes the current status and future prospects of Chinese enterprises' multinational operations. This book is suitable for managers and researchers interested in corporate development strategies, as well as senior undergraduate and graduate students and researchers in business management.