Public Relations

Author: Li Daoping
Publisher:
Publish Date: 2004-12-01
Features: This book is a new generation of public relations textbook launched for the new century. It includes: basic theories of public relations, history of public relations, public relations organizations and personnel, targets of public relations work, the three major work objectives of public relations, organizational image building, public relations communication management, public relations coordination, and the four major steps of public relations work. This book has six major features: , it constructs a brand-new discipline system of public relations. The entire book takes the "three elements," "three objectives," "three methods," and "four steps" of public relations as the backbone to form a new system framework. Second, it integrates several major academic schools of thought in China's public relations field for the first time. Image building, communication management, and relationship coordination are combined for the first time, expanding the new horizons and new era of public relations research. Third, the book contains many innovations. It extensively uses new perspectives, new methods, new knowledge, new materials, and new cases, giving the book a completely fresh look. Fourth, it gathers a team of top-tier authors. Several renowned experts in the field of public relations contribute to the book, giving it considerable authority and influence. Fifth, it emphasizes both theory and practice. It is easy to read and practical to apply. Sixth, it has a standardized and complete format with innovative elements. This book is primarily intended for use as a textbook in various universities, party schools, administrative academies, and management schools. It is also suitable for a broad audience seeking self-study.