Tourism Information Technology Concise Tutorial

Author: Zhou Heli, Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features:
This series of teaching materials is characterized by:
· Based on the "Basic Requirements" and "Training Specifications," the content is comprehensive, the structure is rational, and the language is concise.
· Adopting a "problem/task-driven" writing approach, it facilitates stimulating learning interest.
· Selecting excellent examples and integrating knowledge into them, it has strong readability, operability, and practicality.
· Equipped with hands-on guidance and training tutorials, it helps students practice and improve.
· Provides electronic teaching plans and program source codes to meet the needs of multimedia teaching for teachers.
The informatization construction of the tourism industry has already received high attention from the China National Tourism Administration, various tourism enterprises, and tourism management authorities at all levels. This book provides an in-depth yet accessible discussion on all aspects of tourism informatization, covering the following main content:
- Basic concepts of informatization
- Foundational knowledge and content framework of tourism informatization
- Main applications of modern information technology in the tourism industry
- Informatization construction of tourism government and the national "Golden Tourism Project"
- Development, application, and management of tourism enterprise information systems
- Tourism network marketing and tourism e-commerce
- Applications of modern information management methods in the tourism industry
The book cites numerous practical cases of tourism informatization and supplements additional reading materials. The appendix provides the national tourism informatization technical specifications, common tourism website URLs, and other relevant tourism informatization materials and tables.
This book is easy to understand, comprehensive in content, and highly practical, essentially filling the gap in professional teaching materials for tourism informatization construction. It is an indispensable read for all parties concerned with tourism informatization.
This book can serve as a teaching material for students and faculty in majors such as tourism planning, tourism management, hotel management, travel agency management, information management, management system engineering, and geographic information systems. It can also be used as a reference for technical personnel in tourism informatization companies, as well as an important tool guide for management personnel in tourism administrative authorities and enterprises engaged in informatization construction.