Automotive brand store design

Author: (German) Christian Merten
Publisher:
Publish Date: 2005-03-01
Features: This book records the architecture and interior design of Mercedes-Benz global authorized dealerships from multiple perspectives. It depicts how the brand world is transformed into architecture, although each has its own unique characteristics, they are still easily recognizable. Sales points decisively connect producers and consumers, and the evocative appearance and atmosphere they inspire contribute to the brand's success and enhance its image.