CEO's Bold Move: CEO Philosophy in Stories

Author: Jia Pinrong
Publisher:
Publish Date: 2005-02-01
Features: The book "CEO's Unconventional Strategies: Philosophy in Stories" presents innovative management concepts and tools in plain language and clever stories. Author Jia Pinrong is an MBA from Nankai University and currently serves as the Editor-in-Chief of Xinhua's "China Brand" magazine. He profoundly elaborates on the dialectical management principles of outstanding CEOs in seven aspects: turning the tables skillfully, striking unexpectedly, being a non-business in business, participating in culture, looking outward, implicit psychology, and the second starting point. These insights are derived from the author's personal, organizational, literary, and historical experiences, unearthed from the forefront of theory and practice. The book's features include not only a thorough analysis of business activities but also a rich storytelling that vividly narrates profound business philosophy, guiding readers to read effortlessly and deeply.