Medical Marketing

Author: Luo Guohai, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: This book is written to meet the teaching needs of pharmacy and traditional Chinese medicine majors in higher vocational education. It is suitable for students of pharmacy and traditional Chinese medicine in vocational education and general college education across the country. Facing increasingly severe international and domestic competition pressures in the pharmaceutical industry, pharmaceutical companies must break through with pharmaceutical marketing to ensure their survival and development. To adapt to the needs of pharmaceutical marketing, the authors strive to implement the spirit of the Ministry of Education's "Opinions on Strengthening the Talent Cultivation Work of Higher Vocational and College Education," with the guiding principle of cultivating high-tech applied talents for the 21st century who meet the needs of pharmaceutical enterprises. The book emphasizes the application of theoretical knowledge, focuses on the scientific integration of basic and professional knowledge, and lays a foundation for cultivating students' ability to solve problems independently. The concepts and marketing techniques of pharmaceutical marketing in this book are designed to align with the marketing philosophy of the new century, but they are based on the actual conditions of pharmaceutical marketing in China and adhere to serving the marketing needs of China's pharmaceutical industry. It strives to provide learners with practical and beneficial skills, thereby contributing to enhancing the comprehensive competitiveness of China's pharmaceutical enterprises, improving the overall quality of pharmaceutical marketing personnel, and ensuring effective marketing of pharmaceutical products. With the growing demand for pharmaceutical professionals and the expansion of professional knowledge, it is imperative for pharmacists to strengthen their learning of pharmaceutical marketing, which also opens up employment opportunities for pharmacy students. In this sense, strengthening the teaching of pharmaceutical marketing is beneficial for the reform of professional teaching and the development of pharmacy majors.