Broadcasting and Television Business Management Models

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-01-01
Features: This book starts with the current management and operation status of China's radio and television industry, providing a detailed analysis of the macro management and operation models of the radio and television industry, product management and operation models, institutional management models, investment strategy models, as well as news and publicity management models, broadcast management models, and administrative management models.