Real estate landscape

Author: Shi Xusheng (Editor-in-Chief) / Jihetian Real Estate Professional Institution (Compiler)
Publisher:
Publish Date: 2004-08-01
Features: What is The Real Estate Landscape? It is the first book in China to systematically describe the landscape of urban competition and large-scale project operations, and the first book in China to vividly reflect the details of typical cities and typical projects. The book summarizes quantifiable indicators for real estate operations, holding epoch-making significance in the field of refined real estate research. What is the background of writing The Real Estate Landscape? The book was written in the "critical period and pivotal juncture"; it was written against the backdrop of project scaling and national development. The book showcases both the "excellent hybrids" of "east-west hybridization" and "north-south integration," as well as the "clumsy imitations" and "rough grafting" of inferior buildings. What contributions does The Real Estate Landscape make to Chinese real estate? For the first time, it takes 30 cities and 100 projects as samples to focus on describing the grand strategy of real estate marketing in China; for the first time, it conducts comprehensive comparisons of the samples to derive over a hundred "comparison curves," offering an in-depth and pragmatic exploration of Chinese real estate. Who is The Real Estate Landscape suitable for? ① Investors nationwide ② Decision-makers for land plots ③ Conflicts in project proposals ④ Dilemma in project operations ⑤ Participants in cumbersome marketing ⑥ Leaders committed to sustainable development How is The Real Estate Landscape written? The writing approach is "field research, on-site writing." The communication method is "from the professional to the professional." Who wrote The Real Estate Landscape? Jihetian Real Estate Research Center has long been dedicated to project operations and market research, both complementing each other. The 2000-published The Real Estate Deception has been hailed as the "marketing bible" of the Chinese real estate industry. If The Real Estate Deception focuses on the "depth" of the marketing process, then The Real Estate Landscape focuses on the "breadth" of the marketing strategy. 2004 was a profoundly thought-provoking year in the history of Chinese real estate, with the Chinese property market resembling an indescribable mirage. The newly published The Real Estate Landscape serves as a counterpoint to the earlier published The Real Estate Deception, offering vivid details of the current state of Chinese real estate prosperity and marketing wisdom, recorded in a brilliant manner. Edited by Shi Xusheng and compiled by Jihetian Real Estate Research Institute, published by Guangdong Economic Press, the 600,000-word The Real Estate Landscape embodies its six key features: 1. Panoramic Scanning. The Real Estate Landscape is a brilliant record of the latest exciting segments of Chinese real estate and a fresh showcase of its development opportunities. It helps developers find their place in the 9.6 million square kilometers of China. 2. Forward-Thinking Analysis. The Real Estate Landscape is a cautionary maxim guiding the future 10 years of marketing in Chinese real estate. The book thoroughly analyzes six major trends in contemporary Chinese real estate: the orderliness of land supply, diversification of financing, rationalization of consumption, nationalization of development, scale of competition, and blurring of branding. 3. Filling the Gaps in Exploration. The Real Estate Landscape for the first time proposes the concept of "real estate economics" in China, for the first time suggests "meso-real estate research" as a breakthrough for real estate marketing, for the first time proposes 10 refined indicators for urban management, for the first time conducts quantitative research on customer value and crisis real estate, and for the first time performs qualitative and quantitative research on real estate scale. 4. Integrated Research. The Real Estate Landscape for the first time proposes a relational marketing research system in China based on "high-value-added" (high added value, high attention, high sales rate) projects. 5. Comparative Analysis. The Real Estate Landscape is a guiding document for cross-regional development, respecting north-south differences while advocating north-south integration. Thus, it for the first time proposes the concept of "real estate comparison studies," believing that comparison is the key to discovering opportunities. 6. A Concluding Declaration. The Real Estate Landscape declares the end of traditional planning, arguing that traditional planning relies on "skills," while new-style planning relies on "vision," as "vision determines everything." Any city's real estate must go through the stages of "idea marketing," "system marketing," "node marketing," and "landscape marketing."