Planning Method Tutorial

Author: Da Lin / Lü Zhiming (Ed.)
Publisher:
Publish Date: 2005-03-01
Features: This book is filled with a variety of methods, abundant and easily accessible. It integrates philosophical thinking, strategic military tactics, and wise innovation. The authors advocate for composite methods and simple execution, vividly portraying the urban image projects and mainstream commercial awareness of our time. This series of planning textbooks traces the origins of projects, first discussing them from a sociological and economic perspective—this distinguishes them from industrial production projects, construction projects, and scientific and technological triangle projects, as they are socially oriented. The term "project" is used because it is not limited to a specific industry or field; its social attributes are significant. Examples include urban image projects, theme parks, annual beauty pageants, and festive celebrations.
Secondly, the book approaches planning from the perspective of the planning itself, rather than from marketing, advertising, or public relations. This approach allows for broader and deeper exploration of ideas and strategies, making the formulation of plans and the selection of methods more flexible and adaptable, ultimately creating unique project plans.
This series emphasizes versatility, combining theory with practice, methods with case studies. The cases are rich and diverse, offering opportunities to learn about copywriting, method evaluation, project costing, capital operations, and other interdisciplinary knowledge structures and technical skills. Leisurely browsing may help you become a composite project planner sooner!