Enterprise culture resources

Author: Zhang Yunchu / Wang Qing / Zhang Yu
Publisher:
Publish Date: 2005-01-01
Features: Exploration insights in corporate culture theory, crystallization of corporate culture consulting practices, and a practical guide to shaping corporate culture. In their consulting practice, the authors applied the holistic and macro concept of "resources," continuously exploring and improving, and developed a systematic approach to defining, developing, evaluating, and integrating resources. This gradually led to the formation of new methods and systems for shaping corporate culture, which achieved success in practice. The authors then summarized their experience and insights in the field of corporate culture resources over the past few years, forming this book.
This is a book of insights from the exploration of corporate culture theory. In the field of corporate culture studies, this book for the first time defines and elaborates on the concept of "resources," hoping to play a role in inspiring further academic discussions.
This is a crystallization of corporate culture consulting practices. As researchers in corporate culture theory and practitioners in corporate culture consulting, all the cases in this book come from the forefront of our practice, derived from the real cultural resources of enterprises, and are the crystallization of our efforts. They may serve as a reference for industry professionals.
This is a practical guide to shaping corporate culture. The book explains theories, presents facts, discusses methods, and showcases cases, providing a detailed introduction to the entire process of resource development, evaluation, and integration in corporate culture shaping. This serves as a practical guide for corporate managers currently engaged in corporate culture construction.